The PBC alliance includes award-winning writers, designers and film directors with international reputations for excellence.
Peter Baloff, President
Award-winning writer/producer/director Peter Baloff has led the marketing and advertising efforts for America’s largest corporations in categories that include skin care, hair care, weight-loss, food, packaged goods, entertainment, financial and health care and natural products. Working with top ad agencies, consulting directly with the boards of directors or providing marketing and creative services through his own companies, Baloff has built a reputation as someone who knows how to launch new ventures and build new brands, a creative thinker who foresees the trends and can respond with original models in all marketing venues, including retail, direct and affiliate.
Baloff honed the art of direct response advertising while serving as Copy Chief and Creative Director for several top ad agencies, including Bozell & Jacobs/Kenyon & Eckhart. As a writer-producer, he holds numerous records in direct marketing and was the key player in launching six direct market companies that realized at least 9-figure sales in their first 18 months of business.
In addition, Baloff has managed to find the time to write and sell more than a dozen screenplays (6 produced), and serve as writer/producer for a number of network television shows. Baloff won the Norman Lear Award for playwriting and the prestigious Writer’s Foundation Award for screenwriting.
In his spare time, Baloff serves as an adjudicator for the Kennedy Center/ACTF, an outstanding program, which cultivates nurturing mentorships between entertainment professionals and college students all across the country.
Baloff earned his Masters of Fine Arts degree from the University of Florida where he received the Presidential Recognition Award for Outstanding Contribution and recently was honored with the University of Florida Alumni Outstanding Achievement Award.
Randall Scherrer, Creative Director
Trained in art, music and photography, Randall Scherrer started his career as an Art Director at nationally recognized, Jim Weller & Partners, in Milwaukee. Since then, he has held positions at major international advertising agencies, including Foote, Cone & Belding in Chicago, Young & Rubicam in New York and Della Femina, Travisano & Marsteller in Los Angeles. He has worked on numerous leading, nationally advertised brands such as Taco Bell, Chevrolet, Dial Soap, Kraft, Clairol, Excedrin, Oil of Olay, Dash, Certs, Mag-Lite, Transamerica, Becks and Pabst beers.
Randall has won awards at virtually every post he's held. He received international acclaim for his role as Creative Director of the surreal campaign for Flying Tigers air cargo.
After being appointed Creative Director of Asher/Gould, Randall was instrumental in remodeling the Los Angeles shop from a local, retail agency with low visibility, to an award-winning one handling national brands such as Pabst.
Having written, art directed and produced over 800 consumer, retail and direct response commercials, he prides himself at being the consummate creative person. He is well versed in all communication media, including print advertising, TV and radio commercials, collateral, outdoor, POS and sales promotion.
A member of the Art Director's Club of New York, and a former instructor at the prestigious Art Center College of Design in Pasadena, Randall lives in the Hollywood Hills with his wife, Renee and son, Max (now attending Haverford College). A former City of Los Angeles Council appointee to the Hollywood Citizen's Advisory Committee and mayoral advisor to the Los Angeles Department of Transportation as well as a board member of the Whitley Heights Civic Association, Scherrer has been active in community affairs. He is a founding member of The Planetary Society. Though having been a certified skipper with Pacific Sailing, Randall plies the waves all too infrequently.
Richard Nanaumi, Art Director
Richard Nanaumi is a veteran of America's top ad agencies, including BBD&O, Bozell & Jacobs, Dailey & Associates, Doyle, Dane, Bernbach, Grey Advertising, McCann-Ericson and Ogilvy & Mather.
Nanaumi is known for creating high impact advertising campaigns for a wide range of products and services. Nanaumi specializes in concept-driven print, collateral, and packaging materials with one common goal– selling products. Oddly enough, that sets Nanaumi apart from a lot of art directors and designers who routinely forget about the selling when it gets in the way of winning awards.
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